book Madalina Moraru, Mit si publicitate (Myth and advertising) (Bucharest: Nemira, advertising, stereotypes, marketing, ethical dimension, Madalina Moraru. In Mit şi publicitate/Myth and advertising volume, by Madalina Moraru highlights the advantages, but also the disadvantages of maintaining of the stereotypes in. Madalina Moraru, University of Bucharest, Facultatea de Jurnalism si Myth and Advertising/Mit si publicitate, Bucharest, Nemira Publishing House more.

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Among the desirable aspects of activating stereotypes, we can mention the following Moraru,pp. Theories, models and applications. The most common philosophical use of the word representation designates the formation of spirit images of any kind, images that cause or accompany our feelings, thoughts, intentions and the images themselves. The research method will be the content analysis applied on a sample of commercials of brands belonging to the following categories: Besides, this social category is not adaptable to changes and approaches technology in a range of different ways.

Communication and dissemination system using all media channels and applying various techniques of psychology and sociology for commercial purposes, advertising has become one of the main cultural symbols of industrial society.

Madalina Moraru | University of Bucharest –

Enter the email address you signed up with and we’ll email you a reset link. Advertisers do not just sell insolated products, ideas and services, but multilayered, integrated systems, embracing, interpreting and projecting interrelated images of products, of corporations that profit from sales. Luminita Rosca and Romina Surugiu transl. Even if the retailer particularly commercializes Delhaize products, this campaign was meant to create a traditional atmosphere, gain customers’ trust and make a difference between the global and local market.


M Moraru Journal of Media Research 3 2 Reshaping American Identity through Advertising. Consequently, the study investigates this problem by using content analysis applied to a sample of approximately advertisements running on television on the Romanian market for global and local brands.

Using juxtaposition of images to create a spatial proximity between different contents and thus suggesting that there is a causal link between them, it is a sl often used in general pubblicitate the visual advertisements, especially in the printed ones.

Acta Universitatis Danubius. Communicatio, Vol 9, No 1 (2015)

mxdalina Stereotyping can lead to excessive schematization of the product by positioning, which overshadows some of its attributes. The advertising image conveys usually in its messages stereotypes intended to be quickly recognized by the public. The advertising image represents a message that uses the language of shapes, colors and movements and it exerts an influence on the public at commercial, aesthetic and symbolic level.

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207391067 Mit Si Publicitate de Madalina Moraru

Currently, people are faced madallina an explosion of imaginary; the contemporary society is facing an unprecedented production of images. Archetypes and myths—The hidden power madalija advertising storytelling M Moraru Retrieved June 5, For this reason, the study analyzed TV commercials for a wide range of It brought the audience closer to the subject or is it distanced from him? These symbols used in advertisements, which are subject to interpretation, understanding, signification, may take the form of words, pictures, music.

The political integration into the European Union was a good start for changes in Romanian advertising, which became less local due to globalization. The potential consumers are encouraged to engage with commercial products and personalities through the contexts of imagination — the physical scenes, the emotional circumstances and real situations in which they can use the product. How were positioned the people, the places and the actions in the image, related to the point of view of audience?

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It presents activities specific to leisure hours because they are the moments dedicated to the self. This happened because, their services were addressed to various demographics and efficient communication engages consumers in virtual communities.

The most relvant categories for this study are electronics, cell-phones, and computers.

Considering this context, this paper aims to discover how elderly people accept novelty, information and communication technology in a country with an ageing population. Ageing became a real issue in Romania, because there is a huge gap The hypothesis from which we start it that according to which the simplification function of reality is closely linked to the idea of trust.

It is interesting that the commercials generally do not progresses dominant themes of class or social maralina differences. The main hypothesis is that elderly people step beyond age borders only under certain circumstances they are very interested in the product or when they are deeply influenced by young people.

pulicitate Journal for the Study of Religions and Ideologies 12 35, Representations of Elderly People in Romanian Advertising more. European Legacy-toward New Paradigms.

Through its products symbolism we might say that advertising sells lifestyles.